Everyone has been talking about Reddit recently, but its bigger and more stable ‘sibling’ is Twitter, which for years has been a significant hub for information on various markets, companies, and trends in the business world (also for Elon Musk tweets).
Unlike other social networks, the discourse on Twitter is often more professional, and accurate. Taking into account the aforementioned, high-quality Twitter monitoring and research can provide us with valuable information, and significant insights on various trends and processes taking place in the business world and markets.
If you want to be the first to know about tweets that affect coin prices or recognize the next big craze, learn to use the following tools:
TRENDS
As well as the huge number of users and the constant encouragement to regularly tweet about everyday and strategic issues, Twitter also offers easy access for developers, who in turn create many tools and platforms for researching and monitoring the social network. These tools assist with detecting various trends (which indicate different behaviors in the consumer and business world).
An interactive map that allows you to view live tweets that contain keywords. Backing the map is a very powerful algorithm that collects millions of tweets in real-time (about 50 per second) and saves the tweets for 24 hours (About 4 million tweets). You can select keywords, filter by time, display sentiment data, heat maps, and distinguish between night and day tweets (depending on the hour in each country).
Using the tool, you can identify growing trends in real-time and identify their sentiment and geographical reach. For example, an event that starts in Japan will most likely get local tweets and slowly expand until we can see it coming to the US. Using this tool, we can identify the trend from the moment it starts.
You should look for company names, symbols, sectors, or latest headlines and identify their signature on Twitter.
A super-powerful tool that presents advanced keyword analytics, allows you to analyze in-depth information collected over the last 9 days (default displays the last 100 tweets, but more can be loaded).
In the report, the tool displays a summary of the number of tweets, comments, range, diverse metrics like segmentation of sentiment, the device from which the tweets came, languages, the linked domains, and the trend over time.
In addition, you can filter the results and display tweets that have an image attached to them, written in a specific language, those that have a certain amount of comments, and many more options. Of course, the metrics will be updated automatically according to the filter. For example, we can compare the sentiment regarding Tesla among iPhone owners versus Android owners, and check if there is a difference between English speakers and Spanish speakers.
More than just supplying us with insights and immediate identification of trends, this tool will also open us up to more original and unique research directions that we can delve into with additional tools.
Beyond the in-depth analysis of keywords, we can also find all the top trends of the day (or recent days). Using this system we can select a country (sometimes even a city) or just look globally and find the most prominent trends on Twitter. We also have the ability to search leading words going back a year.
In addition, we can choose whether to see the most tweeted words or the ones with the longest trend. Of course, once we identify interesting trends, we can examine them in-depth using our previous tools.
Profile Research
Beyond displaying trends and a current flow of information, Twitter is full of “influencers” in essentially every field with millions of followers whose every tweet is capable of affecting prices and moving markets. In addition, various companies and research bodies provide valuable information regarding their field and make it relatively easy to study them.
First off, we will locate the most significant profiles for our field or topic of interest. To do this we can use a customized search engine, which searches for keywords in a profile biography (on Twitter people add a brief description of themselves at the top of the profile). After searching for our keywords, we will get a chart showing profiles that contain them in their description, and we can filter for the ones with the most followers, followed, or tweets.
After identifying relevant users or influencers, we can go to the Analyze tab and analyze the followers, or the people followed by the user. In this way, we can understand the level of influence, and also the sources of information. In addition, we may identify additional profiles that are relevant to us, which we missed because we didn’t use all the keywords we could’ve.
Using the Analyze tool we can get the geographical mapping of the followers/followed, hours of operation, leading keywords, and many demographic segments like gender, ages, languages, quantities of followers, and much more.
The platform offers a number of additional research tools, including regular monitoring and comparison of two users to identify common followers or followed by. It is advisable to check out the different options.
A relatively new tool, it provides a complete and very comprehensive analysis of profile activity. Unlike the previous tool which focuses on the audiences that follow the profile or those it follows, TruthNest provides a complete mapping of the activity itself. The tool presents, in a clean and convenient for research fashion, the hours of operation, popular tweets, other users who are tagged or mentioned, languages, quoted sites, and more.
In addition, similar to the previous tool, you can analyze the user’s impact and network and get data on lists, audiences, and centers of influence.
Finally, in order to identify the user’s main area of focus, we can explore word or phrase frequencies used by the user, and find word-groups he often uses together. The above tool will refine the words most often mentioned by the user and will group words together (they will appear under a common color and in a circle). The size of the circle will indicate how often the word appears, and clicking on it will open the tweets in which the word was mentioned.
In conclusion
Twitter is an excellent and valuable source for tracking and analyzing trends and influencers in various fields, as well as providing information on capital markets and companies.
By using the correct tools, and ‘Tradint’ research methods we can generate insights and follow-up lists, identify trends as they begin, and formulate unique signals that will give us an edge in the markets.
Beyond what we have presented here, there are many more tools, and advanced methods for collecting, analyzing, and researching Twitter. Try to formulate the best toolbox for you.
You can also try the Tradint Researcher for exploring those tools and a lot more with ease.